All services / 01 — SEO

SEO that
compounds.

Search visibility is the longest-life-span asset in marketing. We build it the way good investors build portfolios: thesis-driven, patient, and unflinchingly honest about what's working.

4.2x
Average organic traffic lift across our top-10 retainers in the last 24 months.
$28M+
Attributed pipeline generated from organic search for client portfolio in 2025.
96%
Retention. Most SEO clients stay for 3+ years because the work compounds.
20YR
Doing this — through Florida, Penguin, BERT, Helpful Content, and the AI search reset.
01 — What's in scope

A complete
SEO operating
system.

SEO isn't a service line — it's a stack. We bring the full stack and you draw on what you need.

Every retainer combines three layers: technical foundation, content authority, and earned signal. We rebalance the mix as your maturity changes.

01

Technical SEO

Crawl & render audits, log-file analysis, JS rendering strategy, structured data, Core Web Vitals, indexation strategy, hreflang, robots & sitemap hygiene.

02

Content & topic authority

Topic clusters, entity coverage, search-intent mapping, briefs, in-house editorial QA, content refresh sprints, internal linking architecture.

03

Programmatic SEO

Page templates and data pipelines for high-quality at-scale page production. Driven by genuine search demand, not spammy ipsum.

04

Digital PR & earned links

Newsworthy data studies, expert commentary, media outreach. Links you'd be proud to put on a slide. No marketplaces, no PBNs, no anchor-text nonsense.

05

Migrations & rebuilds

Pre-migration audit, redirect strategy, parity testing, post-launch monitoring. We've migrated sites with 100k+ URLs without losing meaningful organic share.

06

Local & multi-region

Google Business Profile, location strategy, hreflang, multi-site architecture for AU/NZ/UK/US/EU expansion.

02 — The process

How we run an
SEO retainer.

01

Diagnose. Not a checklist — a thesis.

Four-week deep audit covering technical, content, off-site, analytics and competitive landscape. We deliver a written diagnosis (yes, words, not just dashboards) and a prioritised roadmap.

·Wk 1–4
02

Foundation work, fast.

Most sites have a handful of issues holding back everything else. We fix those first — usually in the first sprint — so the rest of the work has somewhere to compound.

·Wk 4–8
03

Compounding cadence.

Quarterly themes, weekly execution. Content production, technical sprints, PR campaigns, refreshes. Reported transparently — wins and misses.

·Ongoing
04

Senior review, every quarter.

A real strategy review with a real strategist. We re-thesis the next quarter, kill what isn't working, and double down on what is.

·Quarterly
Case study · B2B SaaS

From "we get all our leads from sales" to organic-led pipeline in 18 months.

A mid-market B2B SaaS came to us with negligible organic traffic, a brittle Webflow stack, and a brand that ranked #6 for its own name. Eighteen months later, organic was their largest pipeline source.

+612%
Organic traffic, YoY
38%
Of pipeline now organic
142
Top-3 commercial keywords
Read the full case
Quarterly run
Organic traffic, indexed
— Stack & deliverables

Tooling

  • Ahrefs, Semrush, STAT
  • Screaming Frog, Sitebulb
  • BigQuery + GA4
  • Looker Studio dashboards
  • ChatGPT/Claude prompt suites

Deliverables

  • Strategic roadmap
  • Technical fixes & specs
  • Content briefs & drafts
  • Monthly performance review
  • Quarterly strategy refresh

Reporting

  • Live Looker dashboard
  • Monthly written report
  • Quarterly strategy review
  • Slack channel access
  • Direct line to your strategist

Engagement

  • 3-month minimum
  • Senior strategist + specialists
  • Weekly sync, bi-weekly working session
  • From $12k / month
  • Project-based available
— FAQ

SEO,
honestly.

Technical fixes can move things in weeks. Content authority compounds in months. Earned authority over years. We share realistic timelines in the proposal — and the leading indicators we'll watch in the meantime so you're never flying blind.

No. Anyone who does is either lying or about to. We do guarantee the work — the strategy, the execution quality, the transparency. Rankings are a leading indicator we manage rigorously.

It changes the surface, not the discipline. The brands LLMs cite are the same brands that rank — authoritative, well-structured, well-cited. If anything, the fundamentals matter more, not less. See our AI GEO/AEO Consulting for the new layer on top.

Selectively. Our retainer minimums make sense for organisations doing $5M+ in revenue. We can sometimes make project work fit smaller budgets — ask us.

Yes. We're CMS-agnostic and work daily with WordPress, Webflow, Shopify, Sanity, Contentful, custom React/Next.js, and the rest. We brief your devs the way they want to be briefed.

— Ready to see what's possible

Get an honest
SEO proposal.

No discovery call to qualify the discovery call. Send us your URL and we'll come back with a quick read on what we'd actually do — within three working days.