Three disciplines.
Done deeply.
We don't dabble. We do three things at the level brands hire us for, and we do them with senior people start to finish. Pick a discipline below — or call us and we'll tell you which one you actually need.
Search Engine
Optimisation that
compounds.
Most agencies sell SEO as a checklist. We sell it as a compounding asset — content, technical foundation, and authority that pay rent for years, not quarters.
We start every engagement with a real audit, not a Lighthouse screenshot. We finish with rankings, traffic, and revenue you can trace back to specific decisions.
Inside our SEO practice ↗Technical SEO
Crawl health, core web vitals, structured data, log-file forensics, render audits.
Content & topic authority
Topic clusters, entity coverage, brief writing, in-house editorial QA.
Programmatic SEO
At-scale page production for genuine demand. We don't ship slop.
Digital PR & links
Earned coverage and brand-building links. No marketplaces, no PBNs.
Migrations & rebuilds
Replatforms, redesigns, domain consolidations — without organic carnage.
Local & multi-region
GBP, hreflang, multi-site SEO across AU/NZ/UK/US.
Be the answer
ChatGPT, Gemini and
Perplexity choose.
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new layer of search. Your customers are increasingly asking AI assistants — not Google — and the brand that gets cited wins the click, the trust, and eventually the deal.
We've been doing entity SEO and structured-data work for over a decade. The fundamentals haven't changed — but the surface area has exploded. We help brands build the kind of authoritative, citable, machine-readable web presence that LLMs reach for first.
AI visibility audit
Where you appear (and don't) across ChatGPT, Gemini, Perplexity, Claude, Copilot. With reproducible prompts, not vibes.
Entity & knowledge-graph work
Schema, Wikipedia/Wikidata, citation hygiene. Become the entity LLMs trust.
Citable content design
Structure, voice, original data, statements LLMs can quote with confidence.
llms.txt & access strategy
Decide who gets to crawl what, and ensure the right bots see the right pages.
Prompt-share monitoring
Ongoing tracking of brand mentions, citations and recommendation share over time.
Workshops & training
In-house enablement so your team understands the stack — not just the agency outputs.
Three ways to work
with us.
Embedded retainer
A senior team integrated with yours. Quarterly roadmaps, weekly cadence, full-stack execution across one or more disciplines.
From $12k / month →Sprint or project
Migration, GEO audit, content build, technical SEO sprint — defined outcome, fixed price, finite timeline.
From $18k →Strategic advisory
Fractional CMO/Head of Growth support, board-level guidance, in-house team coaching. For when you don't need the agency — just the brain.
From $4k / month →Things we
get asked.
SEO ranks pages in a list. GEO/AEO gets your brand cited inside an AI answer. The fundamentals (authority, structure, clarity) overlap, but the surface area, measurement and execution diverge meaningfully. We treat them as one discipline with two outputs.
Constantly. About 60% of our retainers run alongside an in-house team. We're built to plug in, share credentials, work in your tools, and hand back cleaner than we found things.
B2B SaaS, professional services, e-commerce (mid-market and up), and regulated industries (health, finance, legal). We don't work with affiliate-only or arbitrage businesses.
Honest answer: technical fixes can move things in weeks, content compounding in months, authority over years. We share realistic timelines in the proposal — and the leading indicators we'll watch in the meantime.
Not in-house. We have trusted partners we'll refer to, and we'll integrate with your existing paid team if you have one.